Our A Level Business students engaged in a work-related project set by Chloe Wilkinson, local entrepreneur, owner of The Good Grub company in Eastbourne, and a valued member of our alumni.
With plans to expand, Chloe set the task for our students to create a budgeted marketing campaign for the launch of her new venture. Students researched competitors, promotion costs, pricing and possible vegan dishes to include on the menu and scheduled the marketing as part of the promotion plan. Finally, students presented to approximately forty of their peers and teachers thereby demonstrating strong communication, team working and creativity skills so important in business.
Chloe from The Good Grub said in her feedback “I love the use of our brand package! They incorporated it beautifully and as a business owner that cares about appearance, I’m heavily influenced by aesthetics which they nailed! Their ideas are absolutely brilliant as well and I can tell a lot of research has gone into this project which I really appreciate. The knowledge of the local area, competitors, different pricing strategies and how certain marketing ideas can hit differently throughout the year is fantastic. All in all, a wonderful effort and I’ll definitely be taking their ideas into consideration”
Year 12 Business student, William Laforese commented on the experience “This project was extremely worthwhile in my opinion due to having to collaborate in a group to create the budgeted marketing campaign for Chloe’s Grub Club. This also had a strict deadline meaning I had to improve my self-management skills as I was required to effectively and efficiently meet this deadline” whilst Marion Boyer added “It was amazing! I really liked researching and presenting our project. Seeing the different ideas of everyone! And it helped me having more confidence while presenting a project.”
Ben Whittingham, Subject Lead for A Level Business surmised “Yet another successful employer set task that really stretched our students. It’s important to take students out of their comfort zone and hone skills they otherwise wouldn’t during traditional academic study. By allowing time in the year to participate in such initiatives, they get a first-hand experience of work-based tasks to prepare them for next time. Importantly these projects inspire potential career paths and ambitions for the future.”
